The Many Methods of Internet Marketing
Internet marketing has truly taken the business world by storm – and it’s not hard to see why. With the potential to reach such a vast audience so quickly, you’d be crazy not to incorporate it into your marketing strategy! However, it can be difficult to know what really lies behind the term ‘internet marketing’, and what methods you should be using. To help you out, here’s a short guide to some of the different forms that are being widely used by brands both big and small.
SEO (Search Engine Optimisation)
SEO has hit the forefront of internet marketing in recent years. In the simplest terms, it is the process of boosting your rank in search engine results by creating keyword specific content that links back to your website. If your site is somewhere down in the darkest depths of the search results, it’s unlikely people are going to trawl through until they find your page. This is why local SEO is incredibly essential to gaining site traffic and attracting new customers.
This kind of overlaps with SEO, but focuses more on the content you will put directly on your site. Knowing your target audience before you begin writing up all your content is essential; if you’re not hooking in the right people with your style and tone, you might find yourself struggling. Your content should also reflect on your brand identity. A great way to use content to give your brand a bit of personality is to put up a blog on your site. This’ll also help you to connect with and gain trust from your customers.
If you’re a business and you’re not using social media, you’re missing out big time. Platforms such as Twitter, Facebook and Instagram allow you to promote your business easily and with no cost. It also allows you to interact freely with customers, giving your brand a more trusting and personal appearance, and you can use it to build up your ideal brand identity. Seriously, you need to be on social media.
Email marketing is one of the more tricky methods. There’s a fine line between effective promotions and simply annoying your subscribers, so make sure you know which one you’re achieving! You can use emails to advertise new products/services and promotions and even use customer browsing and purchase history to send specific recommendations. It’s such an easy way to get your customers to visit your website, but just make sure you’re not overloading their inboxes – no one likes that.
Forget magazine spreads and billboard posters, simply place your advertisements online. A lot of websites offer spaces where you can advertise your business, and selecting a website specific to your market can be very effective. You can also use Google Adwords, which is essentially a by-pass of organic SEO. Your website will be listed at the top of the search page as an ad, but look like a normal search result, and it uses a pay-per-click scheme so you pay for the results you get.
There are many more methods of internet marketing and online branding that you can look into, but these are some of the most popular and effective choices. If you want to attract attention to your business and watch profits soar, you should definitely be implementing these strategies.